A.交易營(yíng)銷(xiāo)的核心是交易,關(guān)系營(yíng)銷(xiāo)的核心是關(guān)系
B.交易營(yíng)銷(xiāo)把其視野局限于目標(biāo)市場(chǎng)上,關(guān)系營(yíng)銷(xiāo)所涉及的范圍則廣得多
C.交易營(yíng)銷(xiāo)強(qiáng)調(diào)如何獲得顧客;關(guān)系營(yíng)銷(xiāo)更加強(qiáng)調(diào)保持顧客
D.交易營(yíng)銷(xiāo)不太強(qiáng)調(diào)顧客服務(wù);關(guān)系營(yíng)銷(xiāo)高度強(qiáng)調(diào)顧客服務(wù)